Arushi CoutureThe word Arushi is from ancient Persian, the language of the Parsee’s which was used in poetic verse to signify sunrise and the aspirations of a new beginning bathed in the light and warmth of ones hopes and dreams and now for the bride to be.
The House of Arushi gives a very personalized service to their clientele in its prominent premises. They are received in private elegant salons for consultations with designers and fittings with technicians. The comprehensive team of Arushi has consolidated their cultural diversity of creativity and strengthened the company’s technical expertise. The expectations of the Arushi clientele are on a par with the Haute Couture houses of Europe and so demand exclusive standards for highly individual creations.
For this purpose, systems of research and development have been instilled where by the latest trends of fabrics, colors, silhouettes; cuts and beadwork are constantly being reviewed through the media and the design team attending annually exhibitions and shows both locally and abroad. This process is the source of inspiration for the Arushi Bridal Collection which is presented in April annually at the Dubai Bridal Exhibition.
Incentives have been incorporated by offering promising students and graduates the opportunity of internships to enhance their creative skills in a professional, rarified atmosphere of Haute Couture.