O concept store is one of Dubai`s most unique fashion destinations and the brainchild of Emirati entrepreneur Omar Bin Khediya. The concept combines fashion and art and attracts young, passionate designers and artists from all over the world. You can find everything from accessories, shoes to tops and dresses in addition to unique pieces of furniture and paintings. Attached to the boutique, the Oconcept cafe is a perfect location for a cup of signature Italian cappuccino and a light snack. Oconcept Boutique and Cafe is located on Jumeirah Beach Road in Dubai.